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The increasing popularity of social media sites, social networking sites and communities have made them a good platform to generate attraction and garner interest for a website. This marketing strategy is called Social Media Networking or SMO. The blogs, communities, networking sites etc., all are used to generate publicity for a website. Social Media Marketing Services employs the use of all these sites to harness and divert free traffic to the website. The techniques employed for social media optimization are that it is ensured that the content that is posted is interesting and interactive. It is created in such a way so as to attract people to the website using link building. This is so that the likes and dislikes of people can be known. The interaction allows for participation of an audience that is targeted specifically for this purpose. A social media company needs to have knowledge of the Internet marketing strategies and the various sites that are used by people. It is through these popular sites that link building is possible. It is considered that social media optimization is an essential part of social media marketing and is cheaper than SEO. The blogging platform is wider in social media marketing. There is more publicity and hence, traffic generated is more. This also results in creating brand awareness in people, which was hitherto unknown. Social bookmarking is another kind of social marketing. It allows for people of share their favorite or well-liked content by making available a sharing button. A click of this button ensures that the content is shared with more like-minded people. Viral Video Marketing is another popular concept. Visual exchange is always more effective. Viral Video marketing works on this theory by optimizing video sharing sites.

  • Business Solutions
  • Social Media Marketing Strategy
  • Word of Mouth
  • Interactive PR
  • Communities and Products
  • Social Media Solutions

The mode of Conversion and Architecture

Once the online presence is established using IDZ SOLUTION's latest technologies, you can actually start pulling up targeted traffic to our online business website, and the last stage is where these visitors are converted to customers. This is scenario where the Conversion Architecture comes to the forefront.

Irrespective of whether your company uses varied internet marketing tools and such techniques, as the SEO, search engine optimization, PPC (pay-per-click) , email marketing or social media marketing, your website is ultimately the main vehicle for marketing. How is a site useful in adding value to your business if visitors merely peep into and not make a purchase or an effective action such as appointment or even subscribing to a newsletter?

The conversion architecture is started by defining the business goals and the target audience, and later ensures that each and every element of your business site and the landing pages draws visitors act in favour of your business. These various elements include: call-to-actions, persuasive copy, and the various conversion tools such as the live chat or the technology of click-to-call. The leading philosophy of such Conversion Architecture is that the websites must have a definitive purpose. Developing your site with the Conversion Architecture tools in mind will ultimately result in a large amount of visitors performing what you exactly prefer them doing online – be it signing up for a newsletter or purchasing a new product.

The early days of internet marketing, witnessed the push method – where people would just browse the web and pool up information that is projected by businesses posted up by advertisers. In these days the varied internet marketing strategies in vogue, the consumer is brought in control, and thus employs a pull method to identify and locate the desired information with ease. Many search engines such as the Google, Yahoo! and Bing work as buffers ensure that the right sort of information reaches the appropriate customer and a wide range of companies have taken up search engine optimization (SEO) strategies to make sure that their website, and the corresponding landing pages along with other web properties stand up when it comes to these search results. It is also well known that most of the Internet users do not extend beyond the first pages of the results, and hence there needs to be something on the portal just more than mere listing up. It is imperative that you possess top notch ranking in the search results if you desire a huge ranking piling up on your website.

Search Engine Optimization Strategies Deliver A Continuous ROI

The Internet Marketing Consultants at IDZ SOLUTION are trained to the core and also certified in many latest search engine optimization (SEO) strategies to give seemingly continuous results and ROI on your marketing expenditure. They know how to balance the white hat range of SEO techniques to pool up good rankings for your website thus–leading to an increase in the traffic. Unlike the various search advertising techniques such as the SEO, pay-per-click will ensure that your site is ranked high in the search results instead of the paid links section. Pay-per-click (PPC) is one such great tool to help you identify certain quick wins and pool up early traffic to your site, however, to win in the longer race ultimately, you need strategy and superior quality search optimization of your website and the landing pages.

Our Internet Marketing Consultants at IDZ SOLUTION help you analyze your requirements and business needs and thus guide you towards framing an appropriate SEO, search engine optimization strategy. In order to help and make your business move to the next level, our Internet Marketing Plan at IDZ SOLUTION incorporates a conductive mix of SEO, search engine optimization tools and the related techniques.

Search engines constantly refine their algorithms and codes and thus place up greater importance when it comes to certain techniques over the others; nevertheless, the savvy Internet marketers such as the Internet Marketing Consultants at IDZ SOLUTION, always stay ahead of the trends just to ensure that their clients constantly experience high rated rankings.

Get in touch with your local Internet Marketing Consultant at IDZ SOLUTION know how best you can increase your SEO rankings and develop a seamless search engine optimization strategy based on your business needs.

Get to know the latest insights pertaining to the trends in search engine optimization and subscribe to our Internet Franchise blog at IDZ SOLUTION.

In today’s world of internet marketing, having a superior content website is important if you prefer your website to be recognised by the search engines. However, these days, it is all the more essential that you streamline the content in your site at the same time the content from other parallel sources (this is inclusive of the newsletters, press releases, brochures, whitepapers, articles, etc.) and distribute it to the other marketing sites of the social media origin, where your content is the lead generation for a conversation. Consumers are sure to find your content on the search engines, directed by means of a click to a social media portal and there are chances that they would participate in the conversation because they add comments and thus click on the links to your web content. This cycle of content development, the push and the sync, is what is termed as content marketing.

Create Content That Actually Creates Conversation

The internet marketing plan adopted should actually create and deliver superior quality content that is capable of building the credibility and thus enhances the conversation in and around your brand by establishing the presence on the social media sites that are get marked in the top 30 search engine results of Google.

When your customer actually searches for the required information pertaining to your company, brand and the products or services, you get ample chances of posting up your content through the various social media services that are in vogue. This helps them to select from the communication channel they prefer when dealing with your content. Employing the most popular social media channels for content marketing is the new fashion of establishing your online presence. Some of these channels are blogs, Twitter, YouTube, Facebook, SlideShare, LinkedIn, HubPages, Squidoo, and many more. Your website is the ultimate hub of your business is the main source to attract visitors from the different social media channels they prefer using online.

The Advantages of Content Marketing at IDZ SOLUTION

By including content marketing as a general part of the Internet Marketing Plan, you actually get to increase your brand visibility, the profitability and the sales and thus realize numerous benefits as follows:

Synchronising your content on the various marketing sites on social media will certainly encourage the conversation regarding your content and thus support any “word of mouth” implementations that your business might have.

Ideal information makes people to link to your business content, and thus increases the number of visitors who enter by means of a referral mode.

An ideal marketing plan for content can lead to many referral links that improve your rankings in Google and thus leads to an increase in the number of visitors for your site and establish online brand visibility.

Ideal content marketing also ensures to reduce your ultimate need to use advertising tactics because you attract more visitor traffic that is valid, instead of just having to pay up for more visitors. By constantly publishing reliable and relevant information by means of elements such as the social media marketing, you are assured of creating a valuable marketing asset for your business on the internet. At IDZ SOLUTION, our Internet Consultants are well trained and also certified in the field of content marketing. They assure to create a customized Content Marketing plan offered by IDZ SOLUTION for your varied needs of business and thus help you retain and sustain brand visibility across the Online platforms.

Website Conversion and Web Design

Invariably, your website is your ultimate company’s main web asset online.  It is one place where all the information pertaining to your company, products and services are housed.  Although it may not be single point of contact for most of your customers (customers may reach your search advertising  campaigns, other landing pages and mostly the social media marketing  profiles first), it is definitely the point where your consumers land up validating your credibility online.  It implies that the web design for your company’s site is important and should be visually appealing, and also should be optimized for website conversion and ultimately should contain content-rich pages.

A Great First Impression is always the Best

It is well known that first impressions are important when it comes to question of person-to-person interaction. On the same note, your online customer interaction (especially your website) also result in imparting the first impression to your customers; this is the key factor where you actually tend to gain or lose a sale. The difference is the time deliver to make a great first impression online which should be short. Customers generally consume about 8 seconds in evaluation your website and analysing if it holds the product they wish to buy. This implies that your web design should not just be visually appeasing, but at the same time it needs to be supportive and informative enough to decide if your website delivers that quality within 8 secs. However, a powerful web design can influence and can serve to convert visitors to leads and leads to ultimate customers. It is also known that judge a book by its cover and hence a mere design can never lead you in losing your customer and it is thus imperative that you tell them whatever you require quickly. Content marketing and the design are hand in glove, so it is important to ensure that your web design attracts customers and delivers the quality content for them to stay on.

Website Conversions is important in the long run

Although your website lands up in the first page of Google it doesn’t imply a big success. It merely implies that you are attracting traffic and you need to find out ways and means of retaining the traffic on the website. Many such, even today, do not have a strategy of how to convert them into business. Most of them tend to feel that it happens in a sway, but in reality, it doesn’t. It is essential that you understand the key components in order to make this actually happen.

When we actually say “what is the website’s conversion rate,” most of the clients look baffled unsure about how to answer this. The word “conversion” implies that if is a measure to take up some action that can be actually measured. The key feature is to understand the impact of the action in relation to your business; and this is said to ultimately decide on the website conversion metrics and thus impact the overall success of the internet marketing strategies adopted.

Some of the key strategies to understand that your website is optimum for the conversion Effective usage of the images contributes significantly to your website by retaining the visitor on the site and degrading the bounce rate.

Color impacts the behavior: Determining the right color palette is essential to retain the mood of the customer and also while displaying your products.

The layouts are also extremely important when it comes to choosing the website design and thus, the target audience should be kept in mind when it comes to the point of choosing the layout of the website.

Adding a phone number at the top of the page and little contact information ensures that the leads and the visitors are enhanced by up to 5 times or more. It is recommended that each page turns towards an auto responder that relates to the product or a key message on the particular page.

Structure content in bits that are easy to capture, use titles that are more effective and provide in points as far as possible. By doing so, you are assured of the visitors reading the content and thus lowering the bounce rate!

Call-to-action forms: (written is less than 8 words) can significantly improve the overall stats.

Feel Our Creative Designing Skills

Effective web design combines the aesthetic appeal, time-honored standards usability and advanced technology to reach out and connect with your people. We focus on making the greatest balance between artistic form and function-oriented outcomes. We design clean, simple and easy to access so that messaging is clear and interesting. Our awards winning web design focus on building brands and generate revenue. We understand the appropriate value of the emotional response promoting and suggestive and attractive designs to attract clients and convince them to buy. Our designers create a website for the best class that create an intuitive and interactive Web experience captivating engage clients and inspire them to act.

  • Corporate Web Sites
  • Brand Marketing Web Sites
  • B2B Web Sites
  • eCommerce and Self-Service Web Sites
  • Destination and Media Web Site

The Internet is at our fingertips and people today are searching varied measures online in order to learn more about a certain company, product, brand, and services before making a purchase. Customers go to their favorite search engine, and then type in a few keywords after which they click on the first few links that actually appear. Although consumers are sure to visit the site for general information, it is more apparent that they tend to visit the third party sites less frequently (such as the blogs, forums, discussions, and so on) to frame an opinion in mind. So what do such third party sites actually deal with? How is your company rated on the social networking site? How are your products and services given an overall online rating? In such cases, establishing reputation management plan online, to ensure expertise brand management that relate to any conversations happening around your company will actually help you identify the loopholes and gain a better control.

How is Reputation Management different from Reputation Monitoring

Reputation Monitoring Online

The term ORM is increasingly used among the online marketers these days. It represents Online Reputation Management that is discussed as a separate section as shown below. Before we delve into this concept, it is important to define the differencebetween reputation management and reputation monitoring and the relationship to each other. It is apparent that these two terms are mostly used for one another although they own different meanings.


The act of Online reputation monitoring is listening to the online conversations. It essentially involves the usage of a wide range of programs and subscribing up alerts to keep abreast of your company, slogan, brand, product/service or company spokesperson(s) who are mentioned online. This Reputation monitoring is extremely important because consumers are voicing out more questions, different comments and expressing dissatisfaction with a wide array of products and services, moreover the social media delivers a channel to voice their opinions to the world. Reputation monitoring, or the keen art of listening to consumers needs online, is only a small portion of this schema of reputation management.
 

Reputation Management Online

The Online reputation management also called as the ORM is a more complex phenomenon than merely monitoring the various online conversations. It does not involve merely listening to the various social conversations, but also includes the response to the various comments thus interacting with the online customers to influence their mindset pertaining to your brand. It is thus essential to know that reputation monitoring is just a listening process whereas the reputation management is more about participating.

Ideally put, an online reputation management is one that combines the traditional marketing and the public relations by means of search engine marketing; also it involves various activities such as managing the different results obtained from the search engine to safeguard your company’s online brand reputation from the various negative exposures that are available online. Always bear in mind that the online surfers do not view anything more than the first two pages of the search engine results and hence, a high ranking is essential for good publicity. This in turn will push aside any bad publicity that is offered far below the search engine listings and thus keep it out of public view.

Make success a habit with PPC Optimization for your online business! Bring instant traffic, classified traffic for your website by appearing on the very first page of search results through PPC advertisements. No wonder, Pay per click advertising enables companies to exactly target the customers looking for product or service like your company offers. Now since more competitors are entering, PPC advertising has become quiet competitive. However, pay per click optimization with us can give you improved click through rates and high sales.

Pay per click optimization works in the way that users click on the advertisements which is a website for your products or service in order to visit the advertiser’s website. The advertiser is paid based on the number of clicks users actually click on their ad. Having pay per click optimization is not enough in itself; you also need to run it properly so as to generate returns. Our strategy towards running a successful pay per click optimization is using good writing ad copy and bidding wisely on the keywords used. Converting website visitors into paying clients will bring success to your online business.

Idzolutions.com offers you greater benefits potentially designed to make your online business flourishing. From the series of functions that we perform, it’s high time for you to avail the benefits listed below:

  • Campaign Planning
  • Keyword Analysis/search tem targeting
  • Site analysis & URL specification
  • Copywriting & Creative
  • Bid management and reporting
  • ROI analysis & campaign Optimization

We keep a track of all transactions and activities occurring on your website and click history of all visitors including the clicks generated by search engines, keywords and referrers. Our team of experts work hard on every task involved in PPC optimization including:

  • Keyword Research
  • Maintaining listing titles and descriptions
  • Keyword Management
  • Bid Management
  • Account Establishment & Account Management

This is how idzolutions.com takes tender care of the whole process of Pay Per Click to obtain the results you desire.

Our pay per click optimization service will allow you to optimize your account so that you get maximum traffic for minimum budget. Our PPC service is guaranteed as our approach towards problem solving is unique. We basically break up excessively broad ad groups and peel and stick ad groups of low performance to boost CTR. We make extensive research on keywords to expand the targeted reach. We believe compelling and convincing headlines; descriptions or URLS help a great deal in attracting targeted traffic. Our PPC optimization service is an excellent return on investment.

Your website is your company’s main web property online. It is where you house all of the information about your company, your products and services. It may not be the first point of contact for your consumers (they are likely hitting your targeted search advertising campaigns, landing pages and social media marketing profiles first), but it is definitely where your consumers end up validating your industry expertise and brand credibility.

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